These principles support consistency in the way decisions are being made across teams, build confidence in the decision, and eliminate fruitless debates.ĭefinition: Product design principles (or, in short, design principles) are value statements that describe the most important goals that a product or service should deliver for users and are used to frame design decisions. One useful device to guide designers to make the right tradeoff decisions are product-specific design principles. Doing so can be tricky: the choice made can feel subjective or random and can result in lengthy - and possibly unneeded - debates within large design teams. For example, should we go for a clean, minimalistic design or make content super discoverable? Which user group should we prioritize for this task: power users or casual users? When faced with tradeoffs like these, designers need to choose which goal to sacrifice in favor of another. Some of these decisions are straightforward (e.g., where to place the Log in button), but others require choosing between two competing goals. Making decisions is what designers do regularly when designing products and services.
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